|
|
|
Be careful, not all emotions are created equal. Some generate Job Function Email Database more shares on social media than others. Jonah Berger, author of the book Contagious why things catch on, explains in his book that emotions do not all have the same potential for virality. Among the emotions that trigger the most shares, the author found 6 Admiration or wonder Anxiety Fear Disgust Sadness Surprise It is on these emotions that you must play to enchant your audience. This ad, for example, clearly plays on emotions like surprise , curiosity and anger. Follow these 4 steps to Job Function Email Database understand why your visitors are leaving your site, I think in curiosity and anger. The answer lies with'your uncertain visitors'. As I read this sentence,I think of the surprise because I did not expect this answer. So, I click ...
Because Facebook doesn't just look at an advertiser's bid or budget to decide whether or not their ad should run instead of another. Facebook also takes user experience into account. It is sometimes forgotten with all the scandals that there have been this year, but Facebook really wants to satisfy its users. To satisfy them, Facebook does not want to show them boring or irrelevant ads, but rather entertaining ads tailored to their behavior on the Job Function Email Database platform. For you to better understand, take a look at this diagram which explains the bidding system that Facebook uses to decide which advertisement to show to the targeted user by the advertisers. The ad with the highest total value wins the auction.So how does Facebook measure user experience? It simply looks to see if your ad is relevant to the audience you are targeting. Facebook always assesses the relevance of an ad to the group of people you're targeting, called an audience.
As you can see, if Facebook did not apply a system like this one where we consider both the advertiser's bid and the user experience, then multinationals like Coca-Cola or McDonald's could'' ensure that we have priority for distribution to Job Function Email Database other advertisers by bidding higher. But let's not go into the details of Facebook's auction system, I just wanted to explain why you should always write an ad with the user in mind. By doing this, you maximize your chances of getting interactions on it and subsequently a delivery priority over other advertisers less intelligent than you. That's exactly what I'm going to show you in this article ... 1 play on emotions Let's start with the basics emotions. Emotions, you know, make you react.This is why you suddenly comment on a post whether sponsored or not, out of emotion, because you were angry or very happy. This is also why you are sharing a post with your best friend because you felt something while watching this touching video.
|
|
发表于 2022-1-5 12:23:21
